The Fenty empire is growing! From Fenty Beauty (and Fenty Skin) to Savage X Fenty, Rihanna has established this brand to be all things inclusive for EVERYONE. No matter the color of your skin or the size of your clothes, feeling beautiful inside and out is where Fenty succeeds in. One thing that will not have its corners cut is the thought behind upholding the different mission statements Rihanna has established for all of her Fenty sub-brands. Fenty Beauty set the tone with its revolutionary foundation launch as a first product, adapting the FB slogan for it being “the foundation for all” with its initial 40 different colors dropped. From the lightest shade of skin to the darkest shade of skin, FB continues to try to not leave anyone out from the opportunity of feeling beautiful. Savage X Fenty makes different styles that are designed for everyBODY–emphasis on understanding we all have different body types, sizes, needs and comfort. SXF knows its items are not meant to cover up parts of our bodies, but instead are meant to express our individuality. 

 

From Fenty Beauty’s “Beauty for all” to Savage X Fenty’s “We want to make people look and feel good,” the expansion for a “Fenty House” with the LVMH partnership will continue to be a key component that will not be dismissed. There will be a continual strive for making products accessible to those of color as well as making the social media platforms a safe space by feeling represented and heard. Rihanna puts her heart and creativity with every step of the way with Fenty, and that goes without saying thinking of how we are all different in our own way. LVMH fully supports Rihanna’s creativity and aims to support her mission with changing the beauty and fashion industry with Fenty’s power of not leaving out anyone, regardless of the color of their skin or size of their clothes.