SWOT Analysis

Analyzing the Strengths, Weaknesses, Opportunities and Threats of the new Fenty x LVMH partnership for the expansion of Rihanna's brand empire.

Strengths

There is existing trust with consumers for Fenty’s high-performing products.
There is love, admiration and loyalty from the existing fan base for Rihanna’s brand empire.
Fenty Beauty has set the tone for inclusivity for a wide range of foundations for its initial launch – which also set the tone for herself as a brand owner: inclusivity is important to her across all of her entities.

Previous ready-to-wear clothing line partnered with LVMH was put on pause–this could be hard to start back up or even seen as a failure even with substantial reasoning.
Complaints have been made of the current existing products' price points being so accessible to all types of consumers, making having the option for inclusive sizing or color-matching outside some’s budget points.

Becoming a full luxury House with a full range of different products across different industries. All products will ultimately known under ONE common name “Fenty” with the creation of the Fenty House–making all sub-categorized brands (i.e. Fenty Beauty, Fenty Skin, Savage X Fenty) more recognizable.
Create permanent collections in fields such as jewelry, perfume, and even a re-launch of ready-to-wear clothing can be done to compete with the support of LVMH to compete with other competing brands

This partnership has the risk of becoming too overly saturated with different types of products.
Competition of other growing brands with an existing celebrity founder/spokesperson(s) (i.e. Rare Beauty, Kylie Cosmetics, SKIMS, Fabletics: Kate Hudson, etc.)
Risk of price points increasing of exhibiting products due various reasons, steering consumers away from purchasing Fenty products.

**This product campaign is in no way affiliated with Robyn Fihanna Fenty, any Fenty brands, or LVMH**