Rihanna Celebrates the Sixth Anniversary of her First Product Launch from Fenty Beauty with the Announcement of new Maison in Partnership with LVMH: Fenty House
All Fenty entities will be under the official LVMH partnered Maison, Fenty House, as well as new additions of permanent collections added to Rihanna’s brand empire.
LOS ANGELES, September 8, 2023 – Robyn Rihanna Fenty set the tone for inclusivity in the beauty industry with her launch of Fenty Beauty, and eventually in the fashion world with Savage X Fenty, as well as hit after hit collections being dropped. In honor of the sixth-anniversary of the launch of her first products from her first brand, Fenty Beauty, new developments are in the works to continue to exponentially grow the Fenty empire. Rihanna and LVMH are excited to announce the official name of the new partnered Maison: Fenty House. Fenty House and new entities will go live Winter 2023.
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Fenty House, or “Fenty,” will be the official home for the existing brands partnered with LVMH–Fenty Beauty, Fenty Skin, and Savage X Fenty–as well as any new sub-brands created by Rihanna. With this, it is exciting to announce the relaunch of the ready-to-wear clothing line shows and accessories of Fenty Fashion House–which took a pause in early 2021. With the relaunch of the ready-to-wear line, the dream of permanent jewelry will come to life. Its jewelry accessory line will be known as Fenty Ice and will soon be added to the Fenty family.
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“This partnership of Fenty House is so incredibly special to me. I am in awe of the opportunity to develop a House of luxury goods that will be attainable and loved by all, from sizes to design to price points. I still cannot believe where we have come from the first Fenty Beauty launch six years ago. There are so many great things in the works with the LVMH team and I am excited to have the support and ability to have no artistic limits with this House creation.” – Robyn Rihanna Fenty
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Rihanna has a vision to have every type of person enjoy her products because everyone is a different color, a different shape, a different size and has different tastes. Her main goal is to only deliver products that can be enjoyed and loved by all. With the partnership with LVMH, Fenty House will continue to still strive to achieve Rihanna’s goal and strive for inclusivity for all of its products, just as the first product launch of liquid foundations did in 2017.
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ABOUT LVMH
LVMH Moët Hennessy Louis Vuitton controls around 60 subsidiaries that manage 75 prestigious brands. These include Tiffany & Co., Christian Dior, Fendi, Givenchy, Marc Jacobs, Stella McCartney, Loewe, Loro Piana, Kenzo, Celine, Sephora, Princess Yachts, TAG Heuer, Bulgari and now officially Fenty. LVMH has a range of prestigious brands that offer fine products and high-end ready-to-wear clothing items. Each of these brands build a special legacy all while keeping an unwavering focus of exquisite caliber of products.
ABOUT Fenty House
Fenty House, led by CEO Robyn Rihanna Fenty, is a partnership between Rihanna and LVMH, is the new Maison created to create luxury quality products that “EVERYone would and could love.” Fenty is the official home to existing brands of Fenty Beauty, Fenty Skin, Savage X Fenty and the relaunched ready-to-wear collection, Fenty Fashion House. As Rihanna has the freedom of creativity, Fenty House will still uphold the ultimate goal to continue to break beauty and fashion norms and standards with the goal of inclusivity to all.
MEDIA CONTACT:
Danyelle Jacob
Director of Media and Communications
danyelle.jacobb.com/FentyxLVMH
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**This product campaign is in no way affiliated with Robyn Fihanna Fenty, any Fenty brands, or LVMH**