Comprehensive Exam M.A.
Public Relations and Advertising
Fenty x LVMH
This campaign is about Rihanna’s brand empire – including existing entities of Fenty Beauty by Rihanna, her beauty line, Fenty Skin, her skincare line, and Savage X Fenty, her lingerie line – launching in partnership with LVMH. With the partnership of LVMH, new additions to the Fenty brand will be introduced, to further expand and build the Fenty empire.
**This product campaign is in no way affiliated with Robyn Fihanna Fenty, any Fenty brands, or LVMH**
Campaign Materials
Celebrating the start of Fenty Beauty in honor of its anniversary and where Rihanna's brand empire is going, especially with new partnership with LVMH.
A breakdown of the campaign for Fenty x LVMH partnership. This creative brief will highlight the campaign's goal, tagline, target audience, messaging, media buys, and timeline.
A multimedia story to existing and prospective consumers about Fenty’s mission of inclusivity and focusing on people of color as it launches its new Maison, Fenty House, through LVMH partnership.
Learn how Fenty Beauty stands out from other beauty brands in regards to its mission of inclusivity–specifically about their first statement-revolutionary product launch of 40 different liquid foundation shades and where the brand is at now to continually perfectly match EVERYone.
Analyzing the Strengths, Weaknesses, Opportunities and Threats of the new Fenty x LVMH partnership for the expansion of Rihanna's brand empire.