USC Graduate Student
This project campaign is about Rihanna’s brand empire – including existing entities of Fenty Beauty by Rihanna, her beauty line, Fenty Skin, her skincare line, and Savage X Fenty, her lingerie line – launching in partnership with LVMH. With the partnership of LVMH, new additions to the Fenty brand will be introduced, to further expand and build the Fenty empire and create a new Maison, Fenty House.
This project campaign was done for a Multi-Media class. The assignment was to create a campaign and have multiple PR and advertisement materials included throughout the page(s) + include a landing page.
This campaign was created to continue a partnership between Hyundai and Marvel Comics' streaming series/films with their specific vehicle, the Elantra N.